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The Director of Recruitment will play a critical leadership role within the admission office, overseeing the development and management of Woodberry Forest School’s “new to Woodberry” pipeline from initial inquiry through enrollment. This individual will lead the school’s efforts to build meaningful relationships with prospective families and key partners, while ensuring a thoughtful, personalized, and mission-aligned experience throughout the recruitment process.
Working closely with the Assistant Headmaster for Enrollment and in partnership with divisional colleagues, the Director of Recruitment will serve as the primary architect of outreach strategy, visit programming, and yield efforts, with particular attention to strengthening the school’s presence in key markets.
Responsibilities will include pipeline strategy and management, feeder school and consultant relationships, prospective family engagement, visit coordination, and yield strategy. The Director will also provide leadership to members of the recruitment team and contribute to divisional planning and institutional initiatives that support enrollment.
In addition to core responsibilities, the Director of Recruitment will hold defined areas of leadership and contribute to broader institutional efforts in support of enrollment and community engagement. Specific areas of focus include, but are not limited to:
Ownership and management of the new family pipeline from inquiry through enrollment, including helping set annual targets and longer-term goals in partnership with the Assistant Headmaster, Sr. Director of Enrollment, and Associate Director of Enrollment
Development and execution of feeder school and educational consultant strategy, building and sustaining relationships with key partners
Design and oversight of campus visits, overnight programs, and group events that support prospective family engagement and enrollment conversion
Leadership of yield strategy for new families, coordinating efforts across the admission cycle to maximize enrollment outcomes
Strategic focus on recruitment efforts in key markets, with attention to building a strong and sustainable pipeline of prospective families
Direct supervision and professional development of recruitment team members
Coordination with colleagues to align recruitment efforts across geographic regions and constituent groups
Participation in divisional planning, budget conversations, and ongoing enrollment strategy discussions
Leadership of recruitment-focused social media content and collaboration on messaging across prospective family touchpoints
Partnership with the enrollment team and communications office to ensure alignment between recruitment efforts and broader institutional messaging
The scope of the role will evolve over time in alignment with institutional priorities and the strengths and interests of the individual.
Woodberry Forest School is one of the nation’s premier independent boarding schools for boys. Located on 1,200 beautiful acres in Madison County, Virginia, near Charlottesville and Washington, DC, Woodberry is an all-residential school. Woodberry enrolls approximately 400 students from the United States and abroad. Since its founding in 1889, Woodberry Forest has become recognized internationally as a leader in the education of boys. Students are carefully selected from an outstanding group of strong applicants.
Woodberry maintains a generous financial aid program with forty-seven percent of students receiving aid, totaling over $7 million. The school is committed to enrolling the best possible students regardless of a family’s ability to pay and anticipates a directed effort to build the endowment for financial aid in our upcoming campaign. The faculty includes men and women of significant educational background and experience.
Woodberry Forest is a highly selective, independent boarding school for 400 boys in grades 9 - 12 from 31 states, the District of Columbia, and 13 other countries. Woodberry is located in central Virginia about 45 minutes from Charlottesville and about two hours from Washington, D.C. Founded in 1889, it emphasizes an education based on intellectual thoroughness, moral integrity, and good sportsmanship.